Octo have spent thousands of hours refining the best ways to generate ideas within our own studio, and in recent years we have started to apply this hard-won knowledge to increase the effectiveness of the in-house innovation activities of our clients.
Many companies find the creation of new and compelling products and services difficult. This limits their ability to define and lead the markets in which they operate, and inevitably reduces their financial performance. This situation can lead to a loss of confidence in their ability to innovate, and a consequential focus on legacy and ‘me too’ products.
The elusive nature of innovation can easily become frustrating, as it isn’t consistently found as an outcome of any single activity or process, rather it is the result of a particular sort of culture, one that values creative freedom and has the courage to move away from the status quo.
Being guided by a design agency that has precisely this type of culture is a highly efficient method of overcoming these barriers. Designers have a deep understanding of how ideas work; how to create, shape, explore, refine and test them. They can use this knowledge to direct companies in the practical application of ‘design thinking’ techniques to
catalyse innovation. Teams who are facilitated in this way will significantly increase the quantity and diversity of their ideas, also becoming more adept at evaluating and developing them.
Companies who co-create with design agencies in this way, benefit from a rare opportunity to get their different business functions/departments interacting in a fresh context; this helps to break down the barriers of culture, history and personalities that can hinder innovation.
Effective facilitation contributes an objective external perspective informed by wide experience, that will prompt a team to explore the edges of opportunity and often uncovers latent potential within a client company.